Underscore

VC investment thesis

Venture capital firms occasionally write an investment thesis to define how they invest in startups.

This is the investment thesis of Underscore.

I have added some high-level comments.

Underscore VC is a Boston-based venture capital firm. Their investment focus is around trusted cloud intelligence and technology sector.

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VC investment thesis: Underscore

Underscore VC, founded in Boston in 2015, focuses on early-stage investments, particularly in enterprise software, AI, machine learning, and data analytics.

In 2023, they raised $58 million for their third fund, increasing their total assets under management to over $300 million.

This latest fund targets pre-seed and seed-stage B2B software startups, with initial investments typically ranging from $500,000 to $5 million. The firm often leads or co-leads seed rounds and provides follow-on capital for promising portfolio companies.

Key Focus Areas

    1. Investment focus: Enterprise software, SaaS, AI/ML, data analytics
    2. Stage: Primarily seed-stage investments
  1. Geographic focus: While based in Boston, they invest across North America
  2. Core Investment Thesis: The firm’s distinctive “community-driven investing” model emphasizes collaboration with seasoned operators and domain experts, who provide hands-on support and mentorship to portfolio companies.

Underscore’s Core Community model sets it apart from other venture firms. This approach not only aids portfolio companies with expert guidance but also includes a Core Limited Partners Program, where community members can directly invest in the fund. This ecosystem enables Underscore to offer tailored support to founders while maintaining agility.

However, the firm faces scrutiny regarding whether this community-driven approach can effectively scale as their portfolio grows. As more funds enter the venture space, many firms are vying for the same deals, and differentiation is crucial. Competitors argue that scaling personalized mentorship might dilute quality.

Leadership transitions also present a potential challenge, with founding partner Michael Skok now in an emeritus role and a new generation of general partners, including Lily Lyman and Richard Dulude, taking charge. While the new leadership team is well-regarded, questions linger about whether Skok’s reduced involvement might impact deal sourcing and strategy.

Underscore’s portfolio includes notable companies such as:

  • Slang.ai – Focuses on AI-driven customer service solutions, helping businesses improve customer interactions through voice automation.
  • CloudZero – Provides cloud cost management solutions, enabling businesses to optimize their cloud infrastructure spending.
  • Aircon – Operates in logistics technology, enhancing transportation and supply chain management.
  • Mightier – Specializes in digital therapeutics, particularly in helping children with emotional regulation through biofeedback video games.
  • Zapata Computing – A pioneer in quantum computing software, focused on building quantum solutions for enterprise clients.
  • Litmus Automation – An industrial IoT platform that helps manufacturers connect and manage devices to improve operational efficiency.

The firm has backed four unicorns to date, but recent market conditions have prompted a more cautious investment approach. In 2024, Underscore VC has been less aggressive in making new investments compared to peers, reflecting broader market trends as venture capital firms reassess their strategies in a slower funding environment.

Underscore’s lean fund structure (I’ve seen a few VC decks where there is a slide stating they purposefully keep the fund size small) mirrors the strategy of several other VCs.

Ben Sun at Primary VC argues writing larger initial checks in fewer deals enables partners (2 GPS may do 2 deals a year, but other check writers do one deal a year) and the supporting team to be more focused on what they invest in (He doesn’t believe in getting pro-rata).

While Underscore VC’s agility and focus on small, tailored investments are appealing, the challenge lies in scaling this strategy without compromising the quality of their portfolio support, particularly as the firm faces a more competitive and cautious venture landscape.

Notably, they have a 17-foot tall photographer given they have to gaze up.

Deals Underscore funded

I obviously don’t update every blog constantly so data will get old.

centro deals

Comments on the investment thesis

The Underscore investment thesis is titled “Cloud Intelligence Thesis and Our Investment Focus”.

I observed that the thesis has changed a smidgen since I first posted this. not a lot, but a little. If you are so inclined, head over here, and you can see yourself (Trusted Cloud Infrastructure got swapped for Supporting Cloud Infrastructure).

I like that they have a thematic approach to their thesis. But, I have ADHD and dyslexia. It is a bit hard to read this thesis and stay focused.

I get that this is a public-facing post (so what is private may be different- that varies by firm), but I feel that a few American marketers got involved and fluffed things up. I’m not sure which founders read this (assuming the audience for the thesis is founders) will read “invest in bold, brave entrepreneurs who have their own vision” and think, yeah, I want that firm over the other firm that can write a $4m check.

This raises a point for emerging managers (of established) GPs to consider- who is your website and your online content for?

  • LPs will look at your site if you are on Fund 1, but never post Fund 3. Prospective and existing LPs get a shiny deck and 1-on-1 time.
  • It’s easy to recruit at a VC as everyone has a hard on to be one (from the outside) so it’s not to look fancy to interns or the principal/VP you hire every 2 years
  • Founders are busy. They know Sequoia, Accel, Benchmark, KPBC (um..) so for everyone else, VCs are in a list they are triaging for conflicts to get a warm/cold intro. If they check a VC site, they want to get what they need to know quickly. That’s the investment criteria and who you invested in (Will they fund me and did they fund a competitor?). You can add an investment thesis regarding how you think about investing after (I’m still pissed off about a TechCrunch article).

Which is to say, a website is for startup founders.

  • Established founders won’t google you. You pitch them to elbow out another T-1 fund and invest at a massively inflated price (which can work out)
  • Future stars will look at your site when compiling an investor list. Better is to generate content like FRC so the content creates inbound
  • Then there is the 95% of startups who drive a hype machine to keep firms top of mind, or at least et you bubbling up

Underscore investment thesis

Our overarching investment in cloud is based on the “Everything as a Service” thesis we wrote over a decade ago.

As business leaders are challenged to do more with less, companies have focused on their core competencies and have outsourced the rest – many to cost effective services available in the cloud. We call this the “Out-Services” era, where outsourcing is being enabled by Cloud Services.

The Out-Services Era

As the Out-Services era has played out, we continue to update our thesis to look ahead for the next decade. We see the critical need for “Trusted Cloud Intelligence” to make sense of, manage, and benefit from a period when every person, place, and thing that can be connected will become part of the trusted cloud with the intelligence to serve their needs.

Trusted

Trust is fundamental to all businesses. The notion of creating and exchanging value between businesses is based on the trust of delivering and securing value. In the past, this required central currencies and intermediaries to manage the supply and value chains. In the future, blockchain will not only enable this in a decentralized manner, it will enable distributed blocks of transactions, programmable smart contracts, and applications that embed trust throughout their indelible chains. This will be as foundational as the internet itself, providing a new level of architecture for business to build on and also for consumers to enjoy in everything from education to entertainment.

Intelligence

As connectivity among machines, devices and processes increases, everything will stream data to the cloud. Whether it’s the Fitbit on your wrist, the NEST thermostat in your home, the beacons in a store or the sensors and instruments in a laboratory, the Internet of Things (IoT) will continuously monitor our world and record an unprecedented amount of data.

This torrent of data will be our most prevalent currency. But to realize any value from it will require a new level of Cloud Intelligence to filter for the usable signal in the cacophony of noise.

The intelligence required to find that signal in such high volumes, velocity and variety will require beyond human, Machine and Deep learning to derive actionable insights. The resulting actions will, in turn, drive business process improvement and optimization, continuously modeled and monitored in a self reinforcing machine learning loop.

New Applications and Microservices

As we learn how to optimize our businesses around these new and better-informed processes, it will give rise to new kinds of SaaS applications, which to be modeled more granularly will drive the use of microservices that can me more tightly fit to the unique needs of both businesses and consumer engagements.

New Business Models

These cloud-based applications and microservices will be monetized around new business models with new systems of record, reference data, new linkages for trust (such as blockchains) with new kinds of micro-payments, long running transactions and even entirely new value chains built around network economics.

New Creation and Delivery Models

Discontinuous innovation and models for co-creation such as Open Source will continue to be a disruptive force as large communities address problems too broad for any one organization to tackle alone. The possibilities for data driven, network enabled, community-powered applications are endless.

These new applications can be served in increasingly mobile, portable, wearable, Augmented or Virtual (AR/VR) formats. As part of this we expect to see both disruptions in existing hardware and software categories and the combinations of the two in things like smart devices, robotics and autonomous vehicles. The computing, sensory perception and other analog digital interfacing required to power these different applications and form factors will open up new fields such as quantum computing and drive new categories of investment opportunities.

Trusted Cloud Infrastructure

All of this – the IoT, AI / Machine Learning for Actionable Analytics and the resulting new Applications – will require an underlying Cloud Infrastructure that is both agile and adaptable, yet secure and reliable. In short, trusted.

This infrastructural trust will need to run parallel to the business trust that blockchains will drive, requiring Development, Operations (DevOps), and Security products to become more integrated for continuous delivery of Trusted Cloud intelligence at increasing scale as the connectivity to the cloud and transactions thereon multiply exponentially.

Investment Opportunity

We are in the early stages of a multi-hundred billion dollar Trusted Cloud Intelligence transformation and we will continue to invest in it for years to come, by partnering with exceptional entrepreneurs supported by the Underscore VC community and specific Core groups focused around everything from Blockchain, to AI/ML and Applications like Commerce at the top of the stack.

Yet, it’s always still about underscoring you.

While our thesis is based around investing in Trusted Cloud Intelligence,  we are foremost seeking to invest in bold, brave entrepreneurs who have their own vision formed from understanding problems deeply, challenging the status quo and thinking big about the impact they are going to make when they execute persistently. If that sounds like you, we want to hear how we can support you in your mission!

Underscore invests in companies at the earliest stages.

Even when you’re a nascent entrepreneur looking to discovering meaningful problems we’re ready to get behind you. We look for exceptional entrepreneurs uniquely qualified to pursue an opportunity.

For most founders, our earliest stage investing means it’s too early for thm to share what they’re working on and they remain silent as we seed them. But even as “silent seeds”, we love supporting them in several ways.

Beyond the commodity of capital, we like to help our entrepreneurs discover, define, and validate their potential ventures.

Aligning our Core Community by domain, stage, and function, we introduce the right mentors, gaining access to prospects, customers and talent, or even matching them with their future co-founders.

Currently, we have several silent seed investments in our portfolio in a variety of domains pursuing their vision in Trusted Cloud Intelligence Thesis such as:

underscore invest

The 2021 investment thesis

Since I noticed their current investment thesis changed, here is their thesis from 2021:

 

Backing breakthrough technology and disruptive business models.

Together with our Core, we invest across the technology stack, from SaaS applications to cloud infrastructure, fintech, and edge computing. B2B enterprise software, at the application or infrastructure layer, is our sweet spot. However, across our portfolio, you’ll see a diverse mix of fearless founders using AI/ML, robotics, IoT, blockchain, computer vision, AR/VR, crowdsourcing and opensource to solve impactful problems and reimagine the future of commerce, work, marketing, finance, or even healthcare.

What you won’t find in our portfolio are Biotech companies or Medtech companies that require FDA approval or companies that are heavily focused on hardware. We are firm believers that everything is becoming software-driven, data powered and intelligence-led, so we steer clear of pure hardware.

That said, we don’t back ideas or even companies. We back people. People who are uniquely qualified and purposeful about solving impactful problems and opening up breakthrough opportunities. That’s why it will always be about you. And when we say it, we mean it – Just ask our founders.

We value transparency, so we’ve provided the very same checklist that we evaluate incoming opportunities with. Meet the criteria? Get in touch and share your VC checklist with us!

Opportunity Checklist:

  • Uniquely qualified and fearless founder(s)
  • Authentically driven to go the distance
  • Purposefully solving a meaningful and painful problem
  • Using breakthrough tech and/or a disruptive business model
  • Underscore Core aligns to provide an unfair advantage
  • Looking for early-stage dynamic capital

 

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