What I Learned From 100 Days of Rejection by Jia Jiang

Imagine you’re standing at the edge of a cliff, ready to jump into the unknown abyss below. That’s how Jia Jiang felt when he began his 100-day journey of seeking rejection.

He chose to face his fears head-on, and what he uncovered was more than just a lesson about rejection; it was a revelation about life.

Now, you might be wondering, what could be so profound about being turned down repeatedly? Well, let’s plunge into the depths of his insights together and explore the unexpected power and freedom that lies within the grasp of rejection.

Background

Jia Jiang’s engaging TED Talk, “What I Learned From 100 Days of Rejection,” delves into his unique experiment to desensitize himself to the fear of rejection. Jiang set out on a journey to make outlandish requests of strangers for 100 days, aiming to face rejection head-on and understand its impact. His experiences ranged from asking to plant a flower in a stranger’s backyard to requesting a “burger refill” at a restaurant, with the outcomes often surprising and enlightening.

Through this journey, Jiang discovered that rejection could be much less about personal failure and more about the perspectives and situations of the rejector. He learned valuable lessons about asking why behind a refusal, seeing rejection as an opportunity for negotiation rather than a closed door. This process helped him overcome the fear of rejection and embrace it as a part of life’s myriad experiences.

Jiang’s talk is a testament to the power of resilience, vulnerability, and the surprising positivity that can come from embracing our fears. His story inspires individuals to step out of their comfort zones, face their fears of rejection, and discover that behind every no lies a world of possibilities that could lead to an unexpected yes. His insights encourage a shift in perception that transforms the dread of rejection into an empowering journey of personal growth and opportunity.

Key Takeaways

Here are 4 key takeaways from Jia Jiang that focus on resilience, learning from rejection, and embracing discomfort:

• Seeking rejection can lead to personal growth and open new possibilities.
• Embracing rejection helps overcome the fear of it.
• Each rejection brings one step closer to resilience and persistence.
• Rejection can be a stepping stone towards success and transformation.

Story

Jia Jiang’s journey into the heart of rejection starts with a daring request for $100, teaching him about vulnerability and growth.

His memorable Krispy Kreme challenge, turning an anticipated no into a yes, underscores the unexpected kindness people can show. Jiang learns that persistence, clarity, and the courage to ask are crucial in navigating rejection, turning feared denials into opportunities for connection and insight.

Explore Jiang’s story, a compelling lesson on embracing rejection as a path to deeper understanding and human connection:

The Challenge Begins

Jia Jiang embarked on a unique exploration of rejection, starting with an experiment that many would find intimidating: asking a stranger to lend him $100. This initial challenge was more than just a whimsical dare; it served as a pivotal entry point into Jiang’s broader journey to confront and understand the fear of rejection.

The emotional hurdles of fear and embarrassment he encountered in this first task were significant, laying the foundational insights for his subsequent endeavors. Jiang’s reflection on this experience reveals the profound impact that stepping out of one’s comfort zone can have on personal growth and understanding the dynamics of human refusal and acceptance.

This beginning phase of Jiang’s experiment underscores the visceral, often daunting nature of rejection, setting the tone for a series of challenges that would test his resilience and alter his perception of denial. By choosing a task that involved vulnerability and the risk of embarrassment, Jiang not only confronted his own fears but also opened the door to a deeper exploration of rejection, making this initial step a crucial cornerstone of his journey.

The lessons learned from this experience would guide him through numerous other encounters, each contributing to a richer understanding of rejection and its place in human interaction.

Transformative Encounters

Among the various encounters Jiang experienced, his request for Olympic-ring-shaped doughnuts at Krispy Kreme stands out as a particularly transformative moment. This peculiar request, met with unexpected enthusiasm and creativity by the employee, not only fulfilled Jiang’s challenge but also captured the public’s imagination, becoming a viral sensation.

This episode highlights the remarkable potential for human connection and kindness in situations where rejection might seem the likeliest outcome. The employee’s willingness to engage with Jiang’s unusual request illustrates the positive, creative responses that asking can elicit, challenging conventional expectations of rejection.

This encounter at Krispy Kreme serves as a vivid illustration of the unexpected outcomes that can arise from putting oneself in vulnerable positions. The employee’s response not only provided Jiang with a memorable experience but also offered a broader lesson on the capacity for empathy, creativity, and connection in everyday interactions.

This moment became a key turning point in Jiang’s journey, showcasing the power of asking and the potential for positive outcomes, even in scenarios primed for refusal.

Lessons Learned by Jia Jiang

Through his series of rejection experiments, Jia Jiang gleaned several key insights into the nature of rejection and the art of request-making. One of the primary lessons was the importance of staying engaged and present in the face of rejection, which often opened up further dialogue and opportunities.

Additionally, Jiang discovered the value of clearly explaining one’s requests, finding that context and understanding could significantly impact the response. Perhaps most importantly, he learned the transformative power of simply asking for what one wants, a principle that challenges many people’s fears and assumptions about rejection.

Jiang’s journey through rejection taught him not only how to cope with denial but also how to transform it into an opportunity for growth and understanding. These lessons extended beyond personal resilience, offering insights into human psychology, communication, and the unexpected kindness of strangers. By embracing rejection as a learning experience, Jiang was able to uncover a wealth of knowledge about human interactions, the power of persistence, and the importance of clear communication.

His experiments underscore the idea that rejection, while often feared, can be a powerful catalyst for personal development and deeper insights into the complexities of human relationships.

Learnings

In Jia Jiang’s ‘What I Learned From 100 Days of Rejection’, there are 3 key learnings. Let’s delve into these:

Embracing Rejection

Jia Jiang’s journey sheds light on the transformative power of facing and embracing rejection:

• Finding Strength in ‘No’: Highlights how rejection, often perceived negatively, can open unforeseen opportunities, challenging individuals to explore alternative paths and possibilities.
• Rejection as a Teacher: Demonstrates that each rejection encounter offers valuable lessons about human behavior, effective communication, and personal resilience, contributing more to personal growth than straightforward acceptances.
• Overcoming the Fear of Rejection: Illustrates that actively seeking out rejection can significantly reduce its fear, enabling individuals to pursue their aspirations with increased confidence and determination.

Jiang’s experiences emphasize the potential for growth and discovery in the face of rejection, encouraging a shift in perspective that recognizes rejection as an opportunity rather than a setback.

The Art of the Ask

Jiang’s approach to dealing with rejection reveals the importance of communication and negotiation in turning denials into opportunities:

• The Magic of ‘Why’: Unveils the power of inquiring the reasons behind a rejection, fostering empathy and understanding that can sometimes lead to a reversal of the initial decision.
• Clarity and Negotiation: Shows that clear articulation of one’s requests and openness to negotiation can transform rejections into acceptances, uncovering possibilities previously unseen.

This insight into the art of asking underscores the significance of persistence and effective communication in achieving desired outcomes, even in the face of initial refusal.

Personal Transformation

The personal growth Jiang experienced through his rejection challenge underscores the profound impact of such endeavors on self-development:

• Self-Confidence: Chronicles Jiang’s evolution into a more self-assured individual, capable of facing rejection with grace and leveraging it for personal and professional advancement.
• Empathy and Understanding: Highlights how the challenge enhanced Jiang’s empathy, fostering a deeper understanding that rejections are often not a reflection of personal inadequacy but rather situational factors.
• Inspiring Others: Jiang’s willingness to share his journey has motivated others to confront their fears of rejection, showcasing the universal relevance and inspiring potential of his experiences.

Jiang’s transformative journey through deliberate encounters with rejection illuminates the path to self-confidence, empathy, and the inspiring influence of embracing and learning from rejection.

‘What I Learned From 100 Days of Rejection’ Speech

When I was six years old, I received my gifts. My first grade teacher had this brilliant idea. She wanted us to experience receiving gifts but also learning the virtue of complimenting each other. So she had all of us come to the front of the classroom, and she bought all of us gifts and stacked them in the corner. And she said, “Why don’t we just stand here and compliment each other? If you hear your name called, go and pick up your gift and sit down.” What a wonderful idea, right? What could go wrong?

Well, there were 40 of us to start with, and every time I heard someone’s name called, I would give out the heartiest cheer. And then there were 20 people left, and 10 people left, and five left, and three left. And I was one of them. And the compliments stopped. Well, at that moment, I was crying. And the teacher was freaking out. She was like, “Hey, would anyone say anything nice about these people?….No one? OK, why don’t you go get your gift and sit down. So behave next year — someone might say something nice about you.”

Well, as I’m describing this you, you probably know I remember this really well. But I don’t know who felt worse that day. Was it me or the teacher? She must have realized that she turned a team-building event into a public roast for three six-year-olds. And without the humor, you know, when you see people get roasted on TV, it was funny. There was nothing funny about that day.

So that was one version of me, and I would die to avoid being in that situation again — to get rejected in public again. That’s one version.

Then fast-forward eight years. Bill Gates came to my hometown, Beijing, China to speak, and I saw his message. I fell in love with that guy. I thought, wow, I know what I want to do now. That night I wrote a letter to my family telling them: “By age 25, I will build the biggest company in the world, and that company will buy Microsoft.” I totally embraced this idea of conquering the world — domination, right? And I didn’t make this up, I did write that letter. And here it is — you don’t have to read this through — this is also bad handwriting, but I did highlight some keywords. You get the idea. So that was another version of me: one who will conquer the world.

Well, then two years later, I was presented with the opportunity to come to the United States. I jumped on it, and because that was where Bill Gates lived, right? I thought that was the start of my entrepreneurial journey.

Then, fast-forward another 14 years. I was 30. Nope, I didn’t build that company. I didn’t even start. I was actually a marketing manager for a Fortune 500 company. And I felt I was stuck; I was stagnant. Why is that? Where is that 14-year-old who wrote that letter? It’s not because he didn’t try. It’s because every time I had a new idea, every time I wanted to try something new, even at work — I wanted to make a proposal, I wanted to speak up in front of people in a group — I felt there was this constant battle between the 14-year-old and the six-year-old. One wanted to conquer the world, make a difference, another was afraid of rejection. And every time that six-year-old won.

And this fear even persisted after I started my own company. I mean, I started my own company when I was 30 — if you want to be Bill Gates, you’ve got to start sooner or later, right? When I was an entrepreneur, I was presented with an investment opportunity, and then I was turned down. And that rejection hurt me. It hurt me so bad that I wanted to quit right there.

But then I thought, hey, would Bill Gates quit after a simple investment rejection? Would any successful entrepreneur quit like that? No way. And this is where it clicked for me. OK, I can build a better company. I can build a better team or better product, but one thing for sure: I’ve got to be a better leader. I’ve got to be a better person. I cannot let that six-year-old keep dictating my life anymore. I have to put him back in his place. So this is where I went online and looked for help. Google was my friend.

I searched, “How do I overcome the fear of rejection?” I came up with a bunch of psychology articles about where the fear and pain are coming from. And then I came up with a bunch of ‘rah-rah’ inspirational articles about “Don’t take it personally, just overcome it.” Who doesn’t know that?

But why was I still so scared? Then I found this website by luck. It’s called rejectiontherapy.com. ‘Rejection Therapy’ was this game invented by this Canadian entrepreneur. His name is Jason Comely. And basically the idea is for 30 days you go out and look for rejection, and every day get rejected at something, and then by the end, you desensitize yourself from the pain. And I loved that idea.

I said, “You know what? I’m going to do this. And I’ll feel myself getting rejected 100 days.” And I came up with my own rejection ideas, and I made a video blog out of it. And so here’s what I did. This is what the blog looked like.

Day One: Borrow 100 dollars from a stranger. So this is where I went to where I was working. I came downstairs and I saw this big guy sitting behind a desk. He looked like a security guard. So I just approached him. And I was just walking and that was the longest walk of my life — hair on the back of my neck standing up, I was sweating and my heart was pounding. And I got there and said, “Hey, sir, can I borrow 100 dollars from you?”

And he looked up, he’s like, “No. Why?”

And I just said, “No? I’m sorry.” Then I turned around, and I just ran. I felt so embarrassed. But because I filmed myself — so that night I was watching myself getting rejected, I just saw how scared I was. I looked like this kid in ‘The Sixth Sense.’ I saw dead people.

But then I saw this guy. You know, he wasn’t that menacing. He was a chubby, loveable guy, and he even asked me, “Why?” In fact, he invited me to explain myself. And I could’ve said many things. I could’ve explained, I could’ve negotiated. I didn’t do any of that. All I did was run. I felt, wow, this is like a microcosm of my life. Every time I felt the slightest rejection, I would just run as fast as I could. And you know what? The next day, no matter what happens, I’m not going to run. I’ll stay engaged.

Day Two: Request a ‘burger refill.’ It’s when I went to a burger joint, I finished lunch, and I went to the cashier and said, “Hi, can I get a burger refill?”

He was all confused, like, “What’s a burger refill?”

I said, “Well, it’s just like a drink refill but with a burger.”

And he said, “Sorry, we don’t do burger refill, man.”

So this is where rejection happened and I could have run, but I stayed. I said, “Well, I love your burgers, I love your joint, and if you guys do a burger refill, I will love you guys more.”

And he said, “Well, OK, I’ll tell my manager about it, and maybe we’ll do it, but sorry, we can’t do this today.” Then I left. And by the way, I don’t think they’ve ever done burger refill. I think they’re still there. But the life and death feeling I was feeling the first time was no longer there, just because I stayed engaged — because I didn’t run. I said, “Wow, great, I’m already learning things. Great.”

And then Day Three: Getting Olympic Doughnuts. This is where my life was turned upside down. I went to a Krispy Kreme. It’s a doughnut shop in mainly the Southeastern part of the United States. I’m sure they have some here, too. And I went in, I said, “Can you make me doughnuts that look like Olympic symbols? Basically, you interlink five doughnuts together” I mean there’s no way they could say yes, right?”

The doughnut maker took me so seriously. So she put out paper, started jotting down the colors and the rings, and is like, “How can I make this?” And then 15 minutes later, she came out with a box that looked like Olympic rings. And I was so touched. I just couldn’t believe it. And that video got over five million views on YouTube. The world couldn’t believe that either.

You know, because of that I was in newspapers, in talk shows, in everything. And I became famous. A lot of people started writing emails to me and saying, “What you’re doing is awesome.” But you know, fame and notoriety did not do anything to me. What I really wanted to do was learn, and to change myself. So I turned the rest of my 100 days of rejection into this playground — into this research project. I wanted to see what I could learn.

And then I learned a lot of things. I discovered so many secrets. For example, I found if I just don’t run, if I got rejected, I could actually turn a “no” into a “yes,” and the magic word is, “why.”

So one day I went to a stranger’s house, I had this flower in my hand, knocked on the door and said, “Hey, can I plant this flower in your backyard?”

And he said, “No.”

But before he could leave I said, “Hey, can I know why?”

And he said, “Well, I have this dog that would dig up anything I put in the backyard. I don’t want to waste your flower. If you want to do this, go across the street and talk to Connie. She loves flowers.”

So that’s what I did. I went across and knocked on Connie’s door. And she was so happy to see me.

And then half an hour later, there was this flower in Connie’s backyard. I’m sure it looks better now.

But had I left after the initial rejection, I would’ve thought, well, it’s because the guy didn’t trust me, it’s because I was crazy, because I didn’t dress up well, I didn’t look good. It was none of those. It was because what I offered did not fit what he wanted. And he trusted me enough to offer me a referral, using a sales term. I converted a referral.

Then one day — and I also learned that I can actually say certain things and maximize my chance to get a yes. So for example, one day I went to a Starbucks, and asked the manager, “Hey, can I be a Starbucks greeter?”

He was like, “What’s a Starbucks greeter?”

I said, “Do you know those Walmart greeters? You know, those people who say ‘hi’ to you before you walk in the store, and make sure you don’t steal stuff, basically? I want to give a Walmart experience to Starbucks customers.”

Well, I’m not sure that’s a good thing, actually — Actually, I’m pretty sure it’s a bad thing. And he was like, “Oh” — yeah, this is how he looked, his name is Eric — and he was like, “I’m not sure.” This is how he was hearing me. “Not sure.”

Then I ask him, “Is that weird?”

He’s like, “Yeah, it’s really weird, man.”

But as soon as he said that, his whole demeanor changed. It’s as if he’s putting all the doubt on the floor. And he said, “Yeah, you can do this, just don’t get too weird.”

So for the next hour I was the Starbucks greeter. I said “hi” to every customer that walked in, and gave them holiday cheers. By the way, I don’t know what your career trajectory is, don’t be a greeter. It was really boring.

But then I found I could do this because I mentioned, “Is that weird?” I mentioned the doubt that he was having. And because I mentioned, “Is that weird?”, that means I wasn’t weird. That means I was actually thinking just like him, seeing this as a weird thing. And again, and again, I learned that if I mention some doubt people might have before I ask the question, I gained their trust. People were more likely to say yes to me.

And then I learned I could fulfill my life dream by asking. You know, I came from four generations of teachers, and my grandma has always told me, “Hey Jia, you can do anything you want, but it’d be great if you became a teacher.” But I wanted to be an entrepreneur, so I didn’t. But it has always been my dream to actually teach something.

So I said, “What if I just ask and teach a college class?” I lived in Austin at the time, so I went to University of Texas at Austin and knocked on professors’ doors and said, “Can I teach your class?” I didn’t get anywhere the first couple of times. But because I didn’t run — I kept doing it — and on the third try the professor was very impressed. He was like, “No one has done this before.”

And I came in prepared with Powerpoints and my lesson. He said, “Wow, I can use this. Why don’t you come back in two months? I’ll fit you in my curriculum.” And two months later I was teaching a class. This is me, you probably can’t see, this is a bad picture. You know, sometimes you get rejected by lighting, you know?

But wow, when I finished teaching that class, I walked out crying, because I thought I could just fulfill my life dream just by simply asking. I used to think I have to accomplish all these things — have to be a great entrepreneur, or get a PhD to teach but no, I just asked, and I could teach.

And in that picture, which you can’t see, I quoted Martin Luther King, Jr. Why? Because in my research

I found that people who really change the world, who change the way we live and the way we think, are the people who were met with initial and often violent rejections.

People like Martin Luther King, Jr., like Mahatma Gandhi, Nelson Mandela, or even Jesus Christ. These people did not let rejection define them. They let their own reaction after rejection define themselves. And they embraced rejection.

And we don’t have to be those people to learn about rejection, and in my case, rejection was my curse, was my boogeyman. It has bothered me my whole life because I was running away from it. Then I started embracing it. I turned that into the biggest gift in my life. I started teaching people how to turn rejections into opportunities. I use my blog, I use my talk, I use the book I just published, and I’m even building technology to help people overcome their fear of rejection.

When you get rejected in life, when you are facing the next obstacle or next failure, consider the possibilities. Don’t run. If you just embrace them, they might become your gifts as well.

Thank you.

Conclusion

Jiang’s experiment shows the power of resilience. Out of 100 requests, he experienced a 51% rejection rate, debunking the common fear that rejection is inevitable.

His journey underlines the importance of asking, persisting, and embracing rejection. It’s a reminder that success is often on the other side of a ‘no.’

So, next time you’re afraid of a ‘no,’ remember Jiang’s lessons and muster the courage to ask anyway.

 

You can read the rest of the speech collection here:

Speech Collection