Why we invested

Why we invested. Venture capital firms share why they backed startups

Tl;dr: If you are interested to know why venture capital firms invested in startups, fortunately, many VCs write blogs I term “Why we invested” since that’s often the title they use. This is a mega-collection of VCs sharing these thoughts that I spent a few days collecting. The value for investors is to gather learnings for your own decision-making process. The benefit to startups is to understand what VCs look for so you can get funded too. I have collated 93 firms and 826 blogs. You’re welcome. 

Blog is split into two parts

I have split the blog into two parts:

  1. Some pointers: I got annoyed looking for all these blogs and wondered why the heck write them if they are so hard to find? So I started writing, and well I ended up on a rant. This is likely to be of very little interest to founders. It’s actionable for VCs.
  2. The mega list of “why we invested”: I’ve split up all of the VCs’ blogs by firm and chucked in the logo to make things a little more pretty. There are 826 blogs from 93 VC firms. I couldn’t be bothered to build filters. Didn’t see how it was valuable.

Note on who was included:

  • If blogs from a firm looked rubbish I didn’t include any. Maybe they might have a few good ones, but life’s too short…
  • If their blogs looked like a press release, they didn’t have a snowball’s chance of being included
  • Quality does vary a lot! As one might expect, some of the large funds do a consistently solid job, but smaller firms actually can often deep dive into far more detail. Don’t ignore smaller firms just because they aren’t a big brand. a16z aren’t terribly interesting, but because I know everyone will be interested, I included them anyway

Tips on writing your “why we invested” blogs

Here are some observations having done a massive amount of dull as balls research and copy/paste.

Understand your audience / DO NOT write press releases

One weird thing I find is that some firms write PR statements. I mean the full-on normal press release with the about sections, quotes etc. No one gives a shite about a press release. If you’re a VC reading this, don’t be that dude.

Always think about why you are writing these blogs. There are only two audiences:

  • Prospective LPs: They check up to see how smart you are, especially if you tell them that your content gets you deal flow
  • Prospective founders to invest in: Your other audience is founders who are getting to know you before you know they are interested. The best founders will probably check up on you. If you write genuinely quality content, you can demonstrate you are a thought leader so you are more than a checkbook (allegedly). We will talk more about being interesting in other points

Write content worth reading

This is the single best piece of advice I can give you. Write awesome content. Or maybe don’t bother at all?

It doesn’t have to be crazy long, it needs to be “worth reading”.

If you are going to make your partners/principals/analysts and god forbid, paying some content monkey to do it for you (Don’t bother- it’s a waste of money as the content isn’t worth reading) the content needs to lead to the specific outcomes you are looking for.

I’ve learned that if you write awesome content worth reading it gets read. Shareable content is shared. The best sites are remembered.

Eh sites are eh. They do not break through the noise.

For example, I’ve been reading and making content for a long time. There are some VCs I know I will enjoy reading. I won’t go so far as to feel “I know them”. I like Rob Go at NextView because he typically writes what I would. Mark Suster at Upfront always does a great job. You likely have your own examples. Think why you like their blog, come back to it, and copy them shamelessly till you know better and have your own style.

Know why you’re writing, be personable, and show up

The entire point of writing is to build a relationship with founders so they come to you for money when they are fundable to you.

Jason Kan is a little annoying to me, but the dude keeps making content fricking everywhere (he’s not an investor). It’s not that great, but he just keeps turning up and he even admits when he is wrong (i.e. tweet about product vs distribution… cough, Atrium??). I know “I can make better content” but the thing is “done is better than perfect”- whilst I’m thinking about being better, he has posted 10x more. He just puts out content which is good enough and that’s how you win (with the “be everywhere” strategy).

Gary V is Gary V.

I’m a nobody, but you know exactly what you are getting with me. I swear, I say what I think to help you, I make the most complete content, I whatever else I am to you.

Who are you to your target audience?

My advice is:

  • Write to your audience: Founders do not care that you’re excited to invest. The only people who do are the founders you invested in, but they would rather that you do your pro-rata… New founders want to learn from you and how to get money from you asap so they can focus on, you know, actually doing their fricking job which is building 10x value to customers
  • Keep showing up: I don’t mean get on Tik Tok (Turner Novak is funny though). Keep consistently churning out your “why we invested” blogs. I excluded VCs from the list if they had one or two blogs, so no backlinks for the ones that didn’t write enough
  • Have a personality: Corporate-style blogs are boring and exhausting. Be you. You might lose some people, but the ones you want will love you.

Structure your blogs (easier to write)

The best blogs have a consistent structure.

Map out the sections you want to address, make a template, stick to it, fill it in.

If you have many people in your firm, share the template structure. If you have bags of management fees, have a content person be the boss and improve things before they go live.

Bowery Capital are basic, they go with:

  • Who?
  • What?
  • Why?
  • Where?

That’s fine, but I don’t think that’s super directive to you to write quality content.

What content to include / how to structure your blog

The structure of a “why we invested” blog is very similar (IMHO) to how I structure a pitch deck for a startup (vc, hedge fund, property fund etc).

  • Industry setup
  • Changes in dynamics enabling the opportunity
  • The problems customers in the industry face
  • Why the competition don’t solve this niche
  • That this company is solving it the correct way and why
  • How they think about things different (think: contrarian and right)
  • Why you like the team (founder/market fit)
  • What they have achieved to justify the investment
  • The market size and the opportunity
  • Your investment thesis
  • Who else invested and your usual humble brag bla bla about being excited

I wrote that stream of consciousness in one go so don’t assume this is the perfect structure.

Now, yes… that is a shite load of work, but to be honest, you should have done the work on it all already. And if you didn’t you should start doing so (in my humble opinion).

If you are like “Alexander, FML, I can’t write, I have kids, I’m on 15 boards bla..” then my advice is to focus on the why.

Focus on the why and cut the BS if you are short of time

Everyone writes guff content. Think people who write press releases if you don’t know what I mean. I do it too, but purposefully to “attempt” to inject humor and a personable feeling. That’s all good and well if you are trying to build a brand, which… ironically is exactly what you are trying to do! I can be brutalistic in content, but I choose not to.  I write structured outlines and fill in content. I want you to enjoy your time with me learning so you get to know me. But I could make this blog a fricking lot shorter if I just gave you core knowledge bullet points. I don’t think you want that. And my real goal is to help you to learn to think for yourself. That’s hard to achieve with skeleton text.

But sure, if you are short of time, then you can just cut the shite and “write a short letter” (“sorry I didn’t have time to write a long one”) if you are intellectually capable.

Case study: I mentor some GPs. One changed their LP update email structure. It was data points rather than a “hedge fund letter”. My point to her was 1/ this will save you so much time, but 2/ you’re losing the opportunity to build relationships with the LPs by showing how smart you are. So when it comes to being the principal of running your own fund, did you earn their trust quarterly so they will write you a check? Short term, consistent pain = long term gain

Be absolutely brutal about only writing smart stuff and the bits people are genuinely interested in reading. But you need to know what to write.

I would:

  1. Define your audience: is it startup founders for deal flow, or is it LPs for investment?
  2. Define their interest: Understand what your audience is interested in
  3. Write what they want to know: No shite Sherlock…

A short, quality “why we invested” might ideally look like:

  1. Industry explainer
  2. How this aligns with our investment thesis
  3. How we met the founder (how they got in contact as for some founders this is scary)
  4. Why we invested (money shot for founders)
  5. [What we didn’t like] – delicate, but other founders would love the learnings… (this is a cultural thing for you and founders- think Buffer)
  6. How long the process took in detail from meet to wire (meetings, what info we needed, what we focused on…)
  7. Other similar kinds of startups you want “so reach out if you match”

Eh, I wrote that in 3 minutes. I could write something smarter in an hour, which I’m not going to do (yes, you can hire me to help). If you understand how the fundraising process works in detail, you can deconstruct the parts and explain to them so that prospective founders know how deals get done with you which is super baller!

Think how many founders google for how “YC applications work” if they want to get in? Believe me, they want to know your コナミコマンド code (nerd drop).

Actually, this is a pretty cool idea (I’m thinking and writing) you could double down on.

Founders are super busy and have no idea about raising. Even successful ones know they don’t do the basics well. You explaining how a raise goes down with you can help you on so many levels. Again, I should write (yet another) a blog on this.

Finally, just because there are 7 points there, doesn’t mean this has to be a huge ass blog. You just need to give very concise, action-orientated points.

Write the blog once the deal is done and the investment memo is written

You wrote an investment memo, right?

You had to go through the crap of getting your deal through the Monday Morning Meeting.

You know why you invested in the deal.

The knowledge is in your head. It is fresh.

Now is the time to write your “why we invested blog”.

The longer time goes on, the harder it will take, the longer it will take, and the lower the quality the deal will be.

Do yourself a favor and make writing this blog a normal priority. Do it within a week. Perhaps set a “two days and it needs to be done” limit.

Add your investment thesis

You ‘hopefully’ wrote an investment thesis before you wrote a check. Why not share it?

If there is something particularly delicate, then redact it. But what do you really have to hide here? Probably that you wrote a rubbish thesis. The fact you know you are going to share one publicly will force you to put in more effort and to learn.

I wrote a blog called “Ask dumb questions. It’s the smartest thing you can do“. The core premise is you can only be ignorant once if you ask someone to explain it. So along this thread, my point is don’t be afraid to put yourself out there. Everyone is as clueless as you are, the difference is some put in the effort to improve.

There aren’t many investment thesis’ public, but I’ve tried to collate them here: Investment Thesis Collection from Venture Capital Firms

Add your investment memo

Now, here is the exact moment when you are going to balk and have a mini panic attack. Share your investment memo. Yes, it can be a redacted version when you talk about the team, concerns etc.

Very few firms share theirs (BVP shares the most). And all the little guys who do always share how vulnerable they feel sharing theirs.

Now, if you are a larger firm, you may have to put this through legal and your partners. But, if you guys are so smart, what do you have to hide?

This is an amazing way to repurpose work and show how smart you think you are.

I can explain all the reasons why you should share and mitigate your concerns, but you should be able to figure that out yourself. If you want me to do a blog on this, ask in the comments.

Here are all the investment memos I’ve been able to find: Venture Capital Investment Memo Collection

Yes, you can write nerdy articles

In one blog I added, the Partner said that “writing doesn’t come normally to me, so I needed a reason to write” bla bla.

I know for a fact that so many people who could teach others don’t, because they have an inferiority complex, an unreasonable standard to attain, etc. Fill in the psychological issue holding you back.

You’re a VC. You likely got good grades. You talk and do research for a living.

Think about the calls you do with founders (where you try to sound smart), the conversations with peers, chats at Philz Coffee… That is interesting to your audience.

Just write what you think. I guarantee you there is an audience for it and your content is better than you think.

I have this huge ass blog. I don’t know how to write. I just started writing when I was hungover on a Saturday. I didn’t give a shite, I had no expectation, and I learned to write (hopefully). And if it isn’t obvious, this is my stream of consciousness. I just add headers to make my thoughts structured. If someone with a checklist of learning disabilities like mwe can make content, so can you.

Ok, I’m getting bored now. I’ll add some small detail stuff so people actually read your content!

Write consistent titles

The larger firms are consistent. My preferred title is “Why we invested in [STARTUP]”. If founders are looking for your blogs, it makes them obvious. Of course, the best solution is to also categorize so they come up in a feed.

Many firms switcharoo titles as the person who wrote it decided.

A few firms just write the name of the startup. That’s the older firms. That’s also crappy SEO and discovery.

Make discovery easy

Most sites do a dog shite attempt at site discovery for their blogs. Only a few firms made “why we invested” blogs easy to find in any shape or form. 97% of VCs write random-ass titles. Some well-known firms (well the ones who blog a lot anyway) are very Paul Graham about it. They just write the name of the company and bury it in a time-based archive. It’s not ideal, but at least it is consistent.

  • Blog title: As above, have a consistent title
  • Filter: Make all your blogs come out of a filter button
  • Filter title: Make it “Why we invested”
  • Location: Make your blog link in the menu obvious. I like “blog”. Many want to be fancy pants and write “insights” or something. Just make things obvious

I don’t want to keep writing about this as it feels like stuff you will delegate anyway. The issue is that 95% of VC blog structures suck, so passing off the buck is not working. This is ironic since if you spend time writing, it needs to be found. Think about bears shitting in the woods

Use images

You want your blogs to be read, and text blocks are dull (feck, I need to do better myself!). Use images where you can. The standard is an image of the team. And yes, most look smug and are wearing Patagonia.

If you want to be a boss, then add in some fancy flow charts graphics. Think a competitive landscape image. People love this stuff.

I hate stock imagery. I mean smart images which yes, take time.

Cut the humble brags

It’s exhausting how everyone adds how humbled and excited they are. It’s cliche. It adds no value. I guarantee you that the last paragraph is about “how excited we are to partner with this startup”. I know you will do it anyway, just know it is annoying ;).

If you are a baller, people know it.

Questions?

Ask me questions in the comments. I can keep writing.

“Why we invested in” the collection

100X VC

100x

Why we invested in Datakund

Why we invested in Kroop AI

Why we invested in Talkie

Why we invested in Cre Club

Why we invested in Powerbot

Why we invested in Bhyve

Why we invested in Inzpire

Why we invested in Moving

Why we invested in Vitra.ai

Why we invested in Burncal

Why we invested in Salesassist

Why we invested in Solvio

Why we invested in Ava

Why we invested in Sawo

Why we invested in Syllo

Why we invested in Batterypool

Why we invested in Agricator

Why we invested in Pickright

Why we invested in Dhiyo

Why we invested in Road Metrics

Why we invested in Renal Project

Why we invested in Knorish

Why we invested in Data Sutram

Why we invested in Pocketly

7wireVentures Closes $150 Million Connected Consumer Health Fund | Business Wire

7wireventures

Why we invested in Brightline

Why we invested in Jasper Health

Why we invested in Clarify Medical

Investors - Line Art PNG Image | Transparent PNG Free Download on SeekPNG

8VC

Why we invested in Wish

Why we invested in Orca Bio

Why we invested in Branch

Why we invested in Ushur

Why we invested in Oscar

Why we invested in Mantra Bio

Why we invested in Unlearn.AI

Why we invested in Deliverr

File:Accel (Partners) 2015 logo.png - Wikimedia Commons

Accel

Why we invested in Hopin

Why we invested in Slintel

Why we invested in Transcend

Why we invested in Guru

Why we invested in Tonkean

Why we invested in Lydia

Why we invested in Detect Technologies

Albion VC

Why we invested in Accelex

Why we invested in NuvoAir

Why we invested in Concirrus

Why we invested in WeGIFT

Why we invested in PhaseCraft

Why we invested in AVORA

Why we invested in Gravitee.io

Why we invested in Seldon

Why we invested in Solidatus

Why we invested in

Why we invested in

File:Andreessen Horowitz new logo.svg - Wikipedia

A16z

Why we invested in Roblox

Why we invested in Current

Why we invested in Pyn

Why we invested in Rewatch

Why we invested in Mem

Why we invested in Tabular

Why we invested in Moov

Why we invested in Neighbor

Why we invested in Orbit

Why we invested in Replay

Why we invested in Mountaintop

Why we invested in Foursquare

Why we invested in

Why we invested in

Why we invested in

Why we invested in

Adams Street Partners Introduces New Logo

Adams Street

Why we invested in Robinhood

Why we invested in Iterable

Why we invested in Remote

Why we invested in ClassDojo

Why we invested in Lyra

Why we invested in Artic Wolf

Why we invested in Aircall

Why we invested in Homeward

Why we invested in

Why we invested in

Why we invested in

Why we invested in

ADARA - Webcapitalriesgo

Adara Ventures

Why we invested in Apres

Why we invested in Quibim

Why we invested in IOMED

Why we invested in Beonprice

Why we invested in Quality Clouds

Why we invested in InteleXVision

Why we invested in Cyber Guru

Why we invested in Freeverse

Why we invested in Councilbox

Alate Partners - Relay Ventures

Alate Partners

Why we invested in Silofit

Why we invested in Occupier

Why we invested in PadSplit

Amplify Partners

Amplify

Why we invested in Hightouch

Why we invested in Meroxa

Why we invested in Hex

Why we invested in Einblick

Why we invested in Metaphor Data

Why we invested in Runway

Why we invested in Serenade

Why we invested in Sym

Why we invested in Temporal

Why we invested in PicnicHealth

Why we invested in OctoML

Why we invested in Maze

Why we invested in InterVenn BioSciences

aster

aster

Why we invested Otoqi

Why we invested Betterway

Why we invested PacketAI

Why we invested Karos

Why we invested 2trde

Why we invested Swiftly

Why we invested Habiteo

File:Atomico.png - Wikipedia

Atomico

They write some great research but their blogs on this topic are little more than press statements most of the time.

Why we invested Framer

Why we invested StarkWare

Why we invested Varjo

Why we invested Beekeeper

Why we invested Clutter

B Capital Group | Capitals, Borders, Innovation

B Capital

Why we invested in Kandji

Why we invested in Phenom

Why we invested in Labelbox

Why we invested in Hypersonix

Why we invested in Pendo

Why we invested in Fabric

Why we invested in OwnBackup

Why we invested in Armory

logo

Balderton

Why we invested in The Org

Why we invested in Peakon

Why we invested in Cobee

Why we invested in Gitguardian

Why we invested in Traefik Labs

Why we invested in Primer

Why we invested in Wagestream

Why we invested in Cleo

 

Bessemer Venture Partners - Wikipedia

Bessemer Venture Partners

Why we invested in Twilio

Why we invested in Electric

Why we invested in Cypress.io

Why we invested in MicroAcquire 

Why we invested in StackPulse 

Why we invested in Shopmonkey

Why we invested in Unito

Why we invested in Zoomin

Why we invested in NYDIG 

Why we invested in Manta

Why we invested in Courier

Why we invested in Shopmonkey

Why we invested in LaunchDarkly

Why we invested in Shift Technology

Why we invested in Alloy 

Why we invested in Pana

Why we invested in Phantom Auto

Blackbird Ventures Holds First Close of $30M Venture Capital Fund | FinSMEs

Blackbird

Why we invested in PsiQuantum

Why we invested in FLO

Why we invested in Forte

Why we invested in Cortical Labs

Why we invested in Ovira

Why we invested in Eucalyptus

Why we invested in Oscer

Why we invested in Dovetail

Why we invested in Roborigger

Why we invested in Gilmour Space

Why we invested in Fleet

Why we invested in MOVUS

Why we invested in AskNicely

Why we invested in EARTH AI

Why we invested in Forage

Why we invested in Carted

Why we invested in Halter

Why we invested in Cyble

Why we invested in Lexer

Why we invested in Vow

Why we invested in Multitudes

Why we invested in Partly

Why we invested in Raine

Why we invested in SunDrive

Why we invested in Fable

Why we invested in Ao Air

Why we invested in HIVERY

Why we invested in Incodocs

Why we invested in See-Mode

Why we invested in Nura

Why we invested in Sunfed

Why we invested in Applied

Why we invested in Zoox

Blume Ventures

Blume

Why we invested in ApnaKlub

Why we invested in Ultrahuman

Building Ventures | For A Better Built World

Building Ventures

Why we invested in Measurabl

Why we invested in Aeroseal

Why we invested in Dandelion Energy

Why we invested in GoContractor

Why we invested in CANOA

Why we invested in Envoy

Why we invested in Smartvid.io

Why we invested in Hypar

Why we invested in Mosaic

Why we invested in enVerid

Why we invested in Join Digital

Why we invested in Built Robotics

Why we invested in 75F

Bowery Capital Announced $70MM Fund III, Loren… | Bowery Capital

Bowery Capital

Why we invested in Klir

Why we invested in InterPrice

Why we invested in Select Star

Why we invested in Centricity 

BMW I Ventures Announces Investment In Cellink | Conceptcarz.com

BWM iVentures

Why we invested in Motorway

Why we invested in Plus One Robotics

Why we invested in Boston Metal

Why we invested in Verusen

Why we invested in Vendia

Why we invested in Prometheus Fuels

Why we invested in AutoFi

Why we invested in Natural Fiber Welding

Why we invested in ELISE

Why we invested in Tekion

Why we invested in Trifacta

Why we invested in CelLink

Why we invested in Cartica AI

Why we invested in Yellowbrick

Why we invested in Xometry 

Why we invested in Zūm

Why we invested in Claroty

Why we invested in Graphcore

Why we invested in Vera

Why we invested in Mapillary

Why we invested in Blackmore Sensors and Analytics

Bonfire Ventures

Bonfire Ventures

Why we invested in Optimize Health

Why we invested in Cube Software

Why we invested in Skael

Why we invested in Beautiful Mysteries

byFounders - Crunchbase Investor Profile & Investments

byfounders

Why we invested in Proper

Why we invested in Bob W

Why we invested in Digitail

Why we invested in BonBot

Why we invested in Smitten

Why we invested in GamerzClass

Why we invested in Januar

btov Partners - Crunchbase Investor Profile & Investments

btov Partners

Why we invested in LatticeFlow

Calm Company Fund Logo

Calm Fund

Why we invested in Junglebee

Why we invested in Yeluchi

Why we invested in Memberspace

Resources - Canaan

Canaan

Why we invested in Sounding Board

Why we invested in Clutch

Why we invested in Kepler Communications

Why we invested in Edge Impulse

Why we invested in RenoFi

Why we invested in Alkymi

Why we invested in Nocion Therapeutics

Why we invested in Beam

Why we invested in ScaleFactor

Canvas Logo

Canva Ventures

Why we invested in Darwin Homes

Why we invested in Vendia

Why we invested in Tilled

Why we invested in Skyflow

Why we invested in Brace

Why we invested in FOSSA

Why we invested in Airvet

Catalyst Fund

Catalyst Fund

Why we invested in KudiGO

Why we invested in Verqor 

Why we invested in HealthDart 

Why we invested in PocketFin 

Why we invested in Boost Ghana

Why we invested in Power

Why we invested in Kandua 

Why we invested in Jetstream 

Why we invested in Koa

Why we invested in Indicina

Why we invested in Lami 

Clean Energy Ventures

Clean Energy Ventures

Why we invested in ndustrial

Why we invested in Volexion

Companyon Ventures | The Post-Seed B2B Expansion VC

Companyon Ventures

Why we invested in Apty

Why we invested in Beamable

Why we invested in Ziflow

Why we invested in RoadSync

Craft Ventures | Venture Fund

Craft Ventures

Why we invested in SentiLink

Why we invested in Orum

Why we invested in Scratchpad

Why we invested in ClickUp

Why we invested in Sonar

DataDrivenInvestor | Expert Views on Tech, Finance & Entrepreneurship

DataDrivenInvestor

Why we invested in RapidDeploy

Why we invested in HeyRenee 

Why we invested in Labelbox 

Why we invested in Decoded Health

Why we invested in Teiko 

Why we invested in Iaso.ai

Why we invested in Totient 

Why we invested in Banjo Health

Downing

Why we invested in Ayar Labs

Why we invested in Carbice

Why we invested in Touchlight

2020 VC4A Venture Showcase – Seed – VC4A

EchoVC

Why we invested in SystemOne

Why we invested in Kosa

Why we invested in Gro Intelligence

Emergence Capital Announces New $435m Fund Dedicated to

Emergence

Why we invested in Textio

Why we invested in SteelBrick

Why we invested in Zenpayroll

Why we invested in IrisVR

Why we invested in SoundCommerce

FINCA Ventures - Crunchbase Investor Profile & Investments

FINCA Ventures

Why we invested in ImaliPay

Why we invested in Meridia

Why we invested in YYTZ

Why we invested in East Africa Fruits

Why we invested in Ignitia

Why we invested in MDaaS Global

Why we invested in Eneza Education

Why we invested in Good Nature Agro

Why we invested in Amped Innovation

Why we invested in Sanivation

Flourish | Global Fintech Venture Firm

Flourish Ventures

Why we invested Cambridge Blockchain

Why we invested Heru 

Why we invested Credflow 

Corporate Mindfulness Training | Peak Performance | Dana Zelicha

Forward Partners

Why we invested Dataloop

Why we invested Mouldbox

Foundation Capital Identifies What's Driving The Next Big Ideas in Financial Technology

Foundation Capital

Why we invested in iLife

Why we invested in QuanticMind 

Why we invested in Arize

Why we invested in GraphCore 

Why we invested in AdRoll

Why we invested in

Why we invested in

Why we invested in

Why we invested in

Why we invested in

Why we invested in

Foundry Group

Foundry Group

Why we invested in Uncork

Why we invested in Avid Ventures

Why we invested in Starting Line VC

Why we invested in Landing

Why we invested in Dibbs

Why we invested in Moxxie Ventures

Why we invested in Costanoa Opportunity Fund

Why we invested in Matchstick Ventures

Why we invested in High Alpha

Why we invested in PSL Ventures

Why we invested in Arthur Ventures

Why we invested in Golden Ventures

Why we invested in AvidXchange

Why we invested in Topspin

Why we invested in Memeo

Why we invested in High Alpha

Why we invested in Resolute Ventures

Frontier Ventures

Frontier Ventures

Why we invested in TRADE X

Why we invested in Gravity AI

Why we invested in Bizly

Why we invested in QFlow

Fuel Capital

Fuel Capital

Our investment in Specto

Our investment in Flexport

Our investment in Mesosphere

Our investment in Goodcover

Our investment in Family

Our investment in CTRL-Labs

Future Positive – Medium

Future Positive Capital

Why we invested in Cervest 

Why we invested in Sweetch Energy

Why we invested in Dendra Systems

Why we invested in Biobeats

 

GD10 Ventures

Why we invested in RAZE Network

Why we invested in Polkadex

Why we invested in Dfund

Why we invested in Beyond Finance

Why we invested in Alphr Finance

Why we invested in nftfy

Why we invested in Formation Finance

Why we invested in

Why we invested in

Research Library

GoingVC

Why we invested Dastgyr

Why we invested Bansho

Why we invested Launchable

Why we invested Foodnome

Greylock Has a New Logo! | by Greylock | Medium

Greylock

Why we invested in Linkedin – Interesting because there are some excerpts from the investment memo (It is not shared in full)

Why we invested in Groupon

Why we invested in Cresta

Why we invested in Clubhouse

Why we invested in Instabase

Why we invested in Utmost

Why we invested in Discord

Why we invested in Meerkat 

Why we invested in Aurora 

Why we invested in Operator

Why we invested in Lyra Health

Why we invested in Blend

Why we invested in Cleo

Why we invested in Solv

Why we invested in Roblox

Why we invested in Nauto

Why we invested in Sqreen

Why we invested in Gixo

Why we invested in Trove

Why we invested in Rhumbix

Why we invested in Spoke

Why we invested in Attic Labs

Why we invested in Caavo

Why we invested in DWNLD

Why we invested in Rockset

Why we invested in Crew

Why we invested in Abnormal Security

Why we invested in PayJoy

Why we invested in Awake Security

Why we invested in Chronosphere

Why we invested in Innovium

Why we invested in Demisto

Why we invested in Xapo

Why we invested in Obsidian Security

Why we invested in Utmost

Why we invested in Rubrik

Why we invested in Ribbon

Why we invested in Cato Networks

Why we invested in Ritual 

Why we invested in Nuro

Why we invested in Coda

haystack

Haystack

Why we invested in Fiddler Labs

Why we invested in Humble Dot

Why we invested in Rewatch.tv

Why we invested in Sidebar

Why we invested in Kubos

Why we invested in Vnera

Why we invested in Wag

Why we invested in Getable

Why we invested in Downstream

Why we invested in DoorDash

Why we invested in HashiCorp

Why we invested in Figma

Why we invested in Astranis

Why we invested in Tempo Automation

Why we invested in Onfleet

Why we invested in People.ai

Why we invested in Myra Labs

Why we invested in Instacart

Why we invested in Auxy

Why we invested in Candu

 

Heartland Ventures: Bridging Divides Through a New Type of VC Fund | by Conor McGuinness | Heartland Ventures | Medium

Heartland Ventures

Why we invested in LinkedField

Why we invested in Third Wave Automation

Why we invested in Soil Connect

Why we invested in Parspec

Why we invested in Parkade

Why we invested in Grabango

Why we invested in StrongArm Technologies

IMPACT ENGINE

Impact Engine

Why we invested in SYRG

Why we invested in Brightcore Energy

Why we invested in Posigen

Why we invested in SupplyShift

Why we invested in Afresh

Why we invested in Insight + Regroup

Why we invested in Timedoc

Why we invested in Footprint

Index Ventures

INDEX Ventures

Why we invested in Supercell

Why we invested in Aurora

Why we invested in

Why we invested in

Why we invested in

Logo

InMotion

Why we invested in Apex.AI

Why we invested in Voyage

Why we invested in Digital Motors

Launching “Heavy Hitters: The Digital Industrial Podcast” Series

Ironspring Ventures

Why we invested in Fast Radius

Why we invested in GoContractor

Why we invested in ICON

Lightrock

Why we invested in Neo4j

Why we invested in wefox

Why we invested in Buser

Why we invested in Antec Biogas

Why we invested in Konfio

Venture Capital Clients – Silicon Legal Strategy | Entrepreneurial Legal Counsel

Lightspeed

Why we invested in Grafana Labs

Why we invested in Matillion

Madrona Venture Group

Madrona

Why we invested in Paro

Why we invested in Doorstead

Why we invested in Common Room

Why we invested in Ozette

Why we invested in OthersideAI 

Why we invested in Strike Graph

Why we invested in WhyLabs 

Why we invested in Fauna

Why we invested in Zeitworks 

Why we invested in Nautilus Biotechnology

Why we invested in GO1

Why we invested in Sile

Why we invested in Esper

Why we invested in FreightWeb 

Why we invested in Uplevel

Why we invested in TwinStrand Biosciences

Why we invested in Clari

Why we invested in Lexion

Why we invested in Knock

Why we invested in Polly

Why we invested in Player Tokens

Why we invested in Pulumi

Why we invested in Crowd Cow

Why we invested in Envisagenics

Why we invested in Pulse Labs

Why we invested in Tigera 

Home - Master Ventures

Master Ventures

Why we invested in NFTify

Why we invested in Lossless

Why we invested in Hypersign

Why we invested in MILC

Why we invested in Cryption

Why we invested in Mozic

Menlo Ventures

Menlo Ventures

Why we invested in oak9

Why we invested in Canvas

Why we invested in Strata

Why we invested in Airbase

Why we invested in Abnormal Security

Why we invested in CodeSignal

Why we invested in PhotoMath

Why we invested in StackRox

Why we invested in Endgame

Why we invested in eero

Why we invested in Envoy

Why we invested in Observe.ai

Why we invested in Enable

Why we invested in Breather

Why we invested in Vivun

Why we invested in Riva Health

Why we invested in Qualio

Why we invested in FireHydrant

Why we invested in OpenSpace

Why we invested in Sonrai 

MCJ Collective

Why we invested in Heirloom

Why we invested in Noya

Why we invested in Overstory

Why we invested in Pachama

Why we invested in Remora

Why we invested in Waterplan

Why we invested in Charm Industrial

Why we invested in Rheaply

Why we invested in LevelTen Energy

Why we invested in AMP Robotics

Why we invested in Lightship

Why we invested in Nitricity

Why we invested in Enode

Why we invested in Arcadia

Why we invested in Cloud to Street

Mosaic Ventures

Not super detailed, but to the point.

Why we invested in Lightyear

Why we invested in Zerion

Why we invested in Indeez

Why we invested in Keelvar

Why we invested in Mavenoid

Why we invested in Shipamax

Why we invested in Scape

Why we invested in super.ai

Why we invested in Auterion 

Why we invested in Lyvly

Why we invested in Veriff

Why we invested in Docker 

Why we invested in Centrifuge 

Why we invested in Bonify

Why we invested in Entrepreneur First

Why we invested in Convoy

Select Investments | Three Arrows Capital

MultiCoin Capital

Why we invested in Permaweb

Why we invested in REALY

Why we invested in dfuse

Why we invested in OXIO

Why we invested in Starkware

Why we invested in Skale

Why we invested in Helium

Why we invested in dForce

NG Partners Logo

National Grid Partners

Why we invested in AccuKnox

Logo

NextView Partners

Their blog solid. The content is always pretty solid.

Why we invested in Otis

Why we invested in Correlated

Why we invested in YAA

Why we invested in Lula

Why we invested in Expressable

Why we invested in Impact Biosystems

Why we invested in Carefull

Why we invested in Opus

Why we invested in Jumbo

Why we invested in Monument

Why we invested in Ten Little

Why we invested in Macro

Why we invested in Otis

Why we invested in The Nudge

Why we invested in Attentive

Job Application for Product Design - Reinventing VC at NFX

Nfx

Why we invested in Ramp

Why we invested in Collective

Why we invested in Frontier

Why we invested in Tomo

Why we invested in Forum Brands

Why we invested in Komodor

Why we invested in Candex

Why we invested in C2i Genomics

Why we invested in Latitude 

Why we invested in Jupiter

Why we invested in La Haus

Why we invested in Nuvocargo

Why we invested in Modus

Why we invested in Let’s Do This

Why we invested in Constru

Why we invested in Codi

Why we invested in Firefly

Why we invested in Setter

Why we invested in Court Buddy

Why we invested in Radius

Nine Four Ventures

Why we invested in Bungalow

Why we invested in TrustLayer

Why we invested in Agora

Why we invested in Bowery Valuation

Why we invested in handii

Why we invested in Finley

Why we invested in AgentSync

Trending stories published on Notion Capital – Medium

Notion

Why we invested in Wercker

Why we invested in Claimsforce

Why we invested in Triptease

Why we invested in SmartUp

Why we invested in Mojn

Why we invested in Idio

Why we invested in Currencycloud

Why we invested in Glow

Why we invested in Arqit

London's Octopus Ventures raises $280 million to expand its seed and early stage investing | VentureBeat

Octopus Ventures

Why we invested in Orbex

Why we invested in XYZ

Why we invested in Overture

Why we invested in Collectiv Food

Why we invested in Olio

Why we invested in Wefarm

Why we invested in Raylo

Why we invested in Comma

Why we invested in Sprout.ai

Outlier ventures

Why we invested in Idexo

Why we invested in Alkemi

Why we invested in Meme.com

Why we invested in CoinBurp

Why we invested in Unique Network

Why we invested in Polkadex

Why we invested in Boson

Why we invested in CUDOS

Why we invested in Biconomy

Why we invested in TapMyData

Why we invested in Agoric

Why we invested in IOTA

Outward

Outward Ventures

Why we invested in Peppy

Why we invested in eXate

Why we invested in Anorak

Why we invested in PrimaryBid

Why we invested in Orbital Witness

Why we invested in Aventus

Partech Partners

Why we invested in Kudi

Why we invested in Memfault

Why we invested in Rohlik

Why we invested in StuDocu

Peak - Founder-Funded Venture Capital Investors - SaaS & Marketplaces

Peak Capital

Why we invested in bao

Why we invested in Seatti

Why we invested in Creative Fabrica

Why we invested in Precisely

Why we invested in Open Social

Why we invested in Stack

Why we invested in Hello Customer

Why we invested in GraphCMS

Why we invested in Route42

Why we invested in Trengo

Disruptive VC: An Interview with Eddie Anderson, Founding Partner of Pentech | by Abhilash Dubbaka | Analysing Disruption | Medium

Pentech

Why we invested in Floodflash

Why we invested in Monolith

Why we invested in nPlan

Powerhouse Ventures | Powerhouse

Powerhouse

Why we invested in Dollarhide

Why we invested in Nithio

Why we invested in Axiom Cloud

Why we invested in Pearl Street Technologies

Why we invested in Recurrent

Why we invested in Solstice

Why we invested in Overstory

Why we invested in Amperon

Why we invested in Terabase

Why we invested in WattBuy

Why we invested in Raptor Maps

Why we invested in Energetic Insurance

Why we invested in leap

Why we invested in Station A 

Why we invested in SHYFT

Why we invested in SparkMeter 

Pruven Capital

Why we invested in TrustLayer

Why we invested in DataRobot

Why we invested in Cleo

Why we invested in HqO

File:Project a logo.jpg - Wikimedia Commons

Project-A Ventures

Why we invested in Anyline

Why we invested in Voi

Why we invested in Carl Finance

Why we invested in Laserhub

Why we invested in Dixa

Why we invested in Trade Republic

Why we invested in Pactum

Why we invested in Casavo

RLC Ventures

Why we invested in Crowd Data Systems

Why we invested in Workscope

Why we invested in Organise

Why we invested in Labworks

Why we invested in Condense Reality

Why we invested in Scribeless

Sapphire Ventures - Wikiwand

Saphire Ventures

Why we invested in Krux

Why we invested in Unmind

Why we invested in Gorgias

Why we invested in Verbit

Why we invested in Cazoo

Why we invested in CircleCI

Why we invested in Side

Why we invested in Segment 

Why we invested in Portworx

Why we invested in Netskope

Why we invested in Wandera 

Why we invested in Catchpoint Systems

Why we invested in Localytics

Scale Logo

Scale Venture Partners

Why we invested in Esper

Why we invested in AppOmni

Why we invested in Upsolver

Why we invested in MLOps

Why we invested in Viz.ai

Why we invested in Flatfile

Why we invested in Cognitive Future

Why we invested in Honeycomb 

Why we invested in Scout RFP

Why we invested in Airspace Technologies

Why we invested in TechSee

Why we invested in Cognata 

Why we invested in Narvar

Why we invested in Root Insurance

Why we invested in Matillion

Why we invested in KeepTruckin 

Why we invested in JFrog

Why we invested in Wrike

Why we invested in OneLogin

Why we invested in Extole

Why we invested in Agari

Why we invested in Pantheon

Why we invested in Crittercism

Why we invested in Sailthru

Why we invested in Bill.com

Why we invested in Chef

Why we invested in PubNub

Why we invested in DataStax

Why we invested in PeopleMatter

Why we invested in Boundary

File:Sequoia Capital logo.svg - Wikipedia

Sequoia

Why we invested in Zoom and a video

SMOK Ventures – Bridging Silicon Valley to Poland

SMOK Ventures

Worth a read: 12 Deals In 12 Months. Year One Of SMOK Ventures In Review

Why we invested in MX Labs

Why we invested in Vue Storefront

Why we invested in InStreamly

Sparrow Ventures

Sparrow Ventures

Why we invested in Selma Finance

Why we invested in bestsmile

Susa Ventures Investor Profile: Portfolio & Exits | PitchBook

Susa Ventures

Why we invested in Okra

Why we invested in Ascend

Why we invested in Centaur Labs

Why we invested in Shepherd

Why we invested in Float

TampaBay.Ventures

Why we invested in Procoto

TenEleven Ventures - Crunchbase Investor Profile & Investments

TENELEVEN

Why we invested in Kasada

Why we invested in Immuta

Why we invested in NetSPI

Why we invested in [redacted]

Why we invested in Blumira

Why we invested in Noetic

Why we invested in Cyware

TLV Partners

Why we invested Puresec

Why we invested datree.io

Why we invested Unit

Why we invested Aidoc

Trucks Venture Capital - Crunchbase Investor Profile & Investments

Trucks

Why we invested in SEEVA Technologies

Why we invested in Gatik AI

Why we invested in Xona Space Systems

Why we invested in Swyft

Why we invested in Universal Hydrogen

Why we invested in Gatik AI

Why we invested in Aurora Labs

Why we invested in Bear Flag Robotics

Why we invested in AEye

Two Sigma

Two Sigma Ventures

Why we invested in Remote

Why we invested in Gitlab

Why we invested in Suplari

Why we invested in Castor

Why we invested in Hexagon Bio

Union Square Ventures

Union Square Ventures

Why we invested in Bright Moments

Why we invested in Dune Analytics

Why we invested in Transmutex

Why we invested in Outschool

Why we invested in Headgum

Why we invested in Abridge

Why we invested in Helium

Why we invested in Sofar

Why we invested in Marley Spoon

Why we invested in Dia&Co

Why we invested in Scroll

Why we invested in Modern Fertility

Why we invested in ShopShops 

Why we invested in Stash

Why we invested in Possible

Why we invested in Flip

Why we invested in Protocol Labs

Why we invested in goTenna

Why we invested in Top Hat

Why we invested in Tucows

Why we invested in Numerai

Why we invested in Nurx

Why we invested in Shippo

Why we invested in Payjoy

Why we invested in Mediachain

Why we invested in Jobbatical

Why we invested in Koko

Why we invested in SimScale

Why we invested in Quizlet

Why we invested in Clue

Why we invested in La Ruche qui dit Oui

Why we invested in OB1

Why we invested in DroneBase

Why we invested in Clarifai

Vertex Ventures

Why we invested in Dynamic Yield

Wildcat Venture Partners

Wildcat Venture Partners

Why we invested Vlocity

Why we invested Leaselock

Why we invested Tuition.io

Why we invested Carrum

Why we invested What3Words

Why we invested Figs

Why we invested C3.AI

Why we invested Key

Why we invested Earnest

Why we invested Clover Health

Why we invested ZwitterCo

Join The Underscore Team: Open Partner Role

Underscore.vc

Why we invested in Coda

Why we invested in BusRight

Why we invested in Quala

Why we invested in Kaiko

Why we invested in Mable

Why we invested in project44

Why we invested in Apploi

Why we invested in HelloTeam

Why we invested in Salsify

Why we invested in Cazena

Why we invested in Macro

Why we invested in SmartContract

Why we invested in 3XR

Why we invested in TetraScience

Why we invested in Hi Marley

Why we invested in Goldcast

Why we invested in Marlo

Why we invested in Vested

Vintage Investment Partners

Why we invested in Pecan

Courses - Impact Toolbox

Vested World

Why we invested in Terragon

Why we invested in Viamo

Why we invested in Vanu

Why we invested in GET IT

Why we invested in Kasha

Why we invested in Sendy

Why we invested in MoringaConnect

Why we invested in Beacon Power Services

Why we invested in Tomato Jos

Viola

Why we invested in Dynamic Yield

Why we invested in Codefresh

Volition Capital

Why we invested in Medly Pharmacy

Why we invested in US Mobile

Why we invested in Super73

Why we invested in Qure4U

Why we invested in Creatio

Why we invested in ButterflyMX

Why we invested in Oneday

What If Ventures

What if ventures

Why we invested in Mindstrong Health

Why we invested in Foresight Mental Health

Something to add?

I blew a few days making this fricking collection. If you have something to add, let me know.

Also, comment which article was your favorite and I’ll make a “Reader favorite section”.

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