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Opendoor to IPO

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Opendoor pitch deck to IPO

This is the Opendoor pitch deck to IPO. It’s not a “startup pitch deck” per se, but that’s not to say that there isn’t a lot to learn. This was made public in September 2020.

About

Opendoor is a leading digital platform for residential real estate. In 2014, we set out to reinvent life’s most important transaction with a new, radically simple way to buy and sell your home.  We have rebuilt the entire consumer real estate experience and have made buying and selling possible on a mobile device. We’ve served tens of thousands of customers who have come to Opendoor to make their moves easier. Whether it’s getting married, starting a family, taking a new job or simply making a life change, we help people get to their next chapter in one simple, seamless transaction. Our mission is to empower everyone with the freedom to move.

Opendoor currently operates in a growing number of cities and neighborhoods across the country. A full view of the markets we serve can be found here. Headquartered in San Francisco, we are a team of problem solvers, innovators and operators building the largest, most trusted platform for residential real estate.

Pitch deck review summary

 

Structured summary review

Headers

They just declare what the slide is. They don’t have descriptive headers.

They do a much better job than most startups with their headers. The headers are the first things an investor will read (and maybe the only thing) so they are key. Headers are also key in communicating a narrative.

I have three levels of quality headers:

  1. Slide title: Founders copy the Sequoia outlinewithout understanding they are not just meant to write ‘problem’
  2. Highlighted title: The slide header lightly calls attention to the core point but doesn’t explain why. ‘Productivity is the holy grail’
  3. Explained problem: The slide is fully explained so you understand the content without reading. ‘Staff that want to work are 17x more productive than staff who feel they simply have to work’

The Predictive Index are in camp 2. They make an effort, but don’t make enough effort to make reading the deck effortlessly.

Headers are so important for comprehension. I’m writing a book on pitch decks- I should just call it ‘do headers better’.

Slide by slide review

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