New York Times’s internal innovation report

Tl;dr: Leaked internal New York Times report on innovation to survive the changes in news. 

A 96-page internal New York Times report, sent to top executives by a committee led by the publisher’s son Arthur Gregg Sulzberger, paints a dark picture of a newsroom struggling more dramatically than is immediately visible to adjust to the digital world.

The report largely ignores legacy competitors and focuses on the new wave of digital companies, including First Look Media, Vox, Huffington Post, and Business Insider.

The deep problems, the report says, are cultural, including a sense that the Times will simply serve as a destination, leading to a neglect of social promotion. One factor is an obsessive focus on the front page of the print paper, with reporters evaluated in their annual reviews on how many times they’ve made A1.

New York Times’s internal innovation report

You can read the rest of the memo collection here.